Sessions: Taliyah Riot Games Music approached us to help build a social campaign for the release of their Sessions: Taliyah tracks.
My Contributions
I was tasked with taking the assets Riot had sent us and brainstorming designs that put them to use while staying true to Riot's brand guidelines, while also redrawing pieces of some illustrations to fit alternative dimensions. I then directed other static designers to follow the templates I created to produce the many different assets we needed for each of the participating artists and different social media platforms. I also contributed custom handlettering for the magazine pieces——these were made with client feedback to reflect the characters' personality and tone of the campaign.
Project overview
League of Legends - Worlds 22 Riot Games Music had us help promote the musical side of their Worlds 22 Championship event——they wanted to announce their artist lineup and also keep fans up to date with countdowns.
My Contributions
I was tasked with taking the assets Riot had sent us and brainstorming designs that put them to use while staying true to Riot's Worlds 22-specific brand guidelines. I also created design files and directed motion designers to create animated countdowns for the Riot social handles.
TEAM
CD: Paul Thiel Sr. Designer: Grace Kim Designer: Weishen Wang Motion: Adam Fram, Ian Joslin, Rebeca Metta Producer: Robert Kanjo Social Lead: Jill Whalen, Steve Forton Strategist: Morgan Monahan in collaboration with Riot Games
