Project Overview
For Disney/Marvel’s Secret Invasion, we put together a viral marketing campaign with posts that would be deleted within minutes to stoke fan curiosity. The deleted posts would each contain one slice of an overall puzzle board, and dedicated fans had their eyes glued to the social handles so they wouldn't miss a clue.
My Contributions
My role in this was to brainstorm an investigation board and the kinds of pieces that could be on it, while making it look in-world with the show itself. I then worked with the client to figure out where to fit in the easter egg content they and the International teams had, and offer solutions on how to highlight the important password pieces among the hubbub. I also composited together all the pieces and handwrote/drew the notes and sketch to make it feel as if they had been done by the characters themselves.
